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Suite 1, 1st Floor, 64-66 Kingsway, Glen Waverley,


Welcome to Cognitive Principle Therapy

Hi, I'm Robert McInnes, the creator of Cognitive Principle Therapy. This new form of therapy reduces negative thinking, while strengthening a client's principles, such as trust and self-control. It works by creating new habits, rather than trying to change old habits. The therapy is psycho-educational where the client is taught how to change using the subconscious mind. The program is based on the Cognitive Principle Matrix [TM] which is highly structured yet flexible enough to use as a life coaching technique or counselling for issues such as anger, relationship conflicts, depression, anxiety, low self-worth and addictions.



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Our Vision

Is to improve life by using Cognitive Principle Therapy, which is based on changing negative thinking, understanding and developing principles, and applying those using innovative techniques.

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Our Mission

Provide solutions to overcome negative thinking and bad habits, using a new a technique called cognitive principle therapy. It can be applied for life coaching, counselling or as general advice. Eg. Never criticize yourself in a personal way.

It differs from all other therapies because:

  1. It builds on positives principles, such as trust, while reducing negative comparative thinking, such as “Why didn’t I achieve my goal?” It works faster and more effectively in stopping rumination [repeatedly going over negative thoughts in you head]
  2. It is based on five sets of principles, which all are interrelated. By following the principles and the pathway through the matrix, then negative problems are able to be controlled. No other therapy categorizes principles like this or uses them in an interactive matrix format.
  3. It uses innovative techniques not found in other therapies or elsewhere to overcome negative thinking. One technique is The Stop, Find, method [TM]

Our Scope

Cognitive principle therapy is relevant to those who are stuck in life's transitions, have negative thinking, bad habits or 80% of those with mental illness.

The remaining 20% fall into the category of having a serious mental illness such as:

Major depression, schizophrenia, bipolar disorder, obsessive compulsive disorder (OCD), panic disorder, post traumatic stress disorder (PTSD) borderline personality disorder and some other personality disorders or physical conditions. The good news about mental illness is that recovery is possible, however, the above disorders need to be diagnosed by a psychologist or psychiatrist and treated with specialized therapy and possibly medication.

Once treated and stabilized, those with serious mental illness will find cognitive principle therapy effective, provided they can cognitively process the teachings.